Why Email Marketing Still Works (and Works Really Well).

I know, I know—email might not be as shiny as TikTok or as chaotic as whatever the algorithm is doing this week on Instagram. But here’s the truth: email marketing still works, and it works really well.

In fact, it’s one of the highest-converting, most reliable ways to connect with your audience. No dancing required.

So… Why Does Email Work?

Because it’s personal. It lands directly in someone’s inbox—their space, not some crowded feed competing with memes, cat videos, and 50 other brands yelling “buy now!”

Email is where people actually read, click, and (most importantly) buy. If social media is the cocktail party, email is the coffee catch-up with someone who actually wants to hear from you.

The Numbers Don’t Lie

Here’s the kind of impact I’ve seen with email:

• $1,000,000+ in client revenue this past year just from email campaigns.

• Average ROI? Around $36 for every $1 spent. (Yes, really.)

• Some welcome sequences I’ve built convert at over 40%—because they’re targeted, strategic, and actually sound human.

Whether it’s a big launch, a low-key product drop, or a simple weekly newsletter, email has a way of consistently driving results without being obnoxious.

It’s Not Just What You Say—It’s How You Say It

Here’s where the good stuff happens: strategy + storytelling. You need more than a discount code and a call to action. You need the right message, to the right people, at the right time—wrapped in brand voice that sounds like a real human wrote it.

That's what I love doing: helping brands sound like themselves while turning subscribers into actual customers.

Need a Hand?

I’ve been in the email game for 10+ years, and it’s still one of my favorite tools to work with. If you’re not sure where to start—or your current emails are more "meh" than money-makers—I’d love to help.

Drop me a line if you're ready to make email your business’s not-so-secret weapon. And if you’re just here to lurk and learn? That’s cool too. I’ve got plenty more tips and behind-the-scenes coming your way.