How to Find and Hire an Email Marketing Freelancer (Without Wasting Your Budget)
Hiring an email marketing freelancer sounds straightforward until you realize how many different skills the job involves. Here's how to find the right person, evaluate their experience, understand pricing and avoid paying someone just to send more emails.
Building a Brand in 2026: What Actually Matters?
What actually makes a strong brand? From product experience and positioning to logos, guidelines and brand purpose, I break down nine parts of building a brand, why some matter more than others, and why businesses often focus on them in the wrong order.
What Booking Concerts Taught Me About Marketing
Before working across marketing, design and content, I spent years booking concerts, events and festivals. It turned out to be one of the best marketing educations I could have asked for: understand your audience, create anticipation, build the right partnerships and, eventually, find out if anyone actually shows up.
The Best Marketing Idea Might Be Something That Doesn't Scale
Marketing is obsessed with reach, automation and efficiency. But some of the most memorable brand experiences come from ideas that deliberately don't scale: handwritten notes, physical mail, small events, limited products and local collaborations. Sometimes inefficiency is exactly what makes an idea worth remembering.
The Internet Is Full of Content. Almost None of It Is Memorable.
The internet has never had more content, and most of it looks exactly the same. Here’s why taste, originality and knowing what not to make are becoming a brand’s biggest advantage.
The Marketing Terms Everyone Uses (Without Really Explaining Them)
Marketing has a habit of making simple ideas sound more complicated than they need to be. If you've ever wondered what ROAS, CTR, SEO, or CAC actually mean (without wanting to read a textbook), this guide breaks down the most common marketing terms in plain English—with real examples and zero unnecessary jargon.
Why Great Brands Don't Just Sell Products. They Create Things Worth Looking At.
Photography, graphic design, and visual branding are more than creative services—they're powerful marketing tools. Discover the most important content every new and established business should create to build trust, strengthen their brand, and stand out online.
SEO Isn't Dead. It's Just Talking to Robots Now.
SEO isn't dead—but it is changing. As AI becomes the first stop for more and more searches, businesses need to rethink how they build trust online. Here's why email marketing, useful content, and authentic expertise matter more than ever, and how you can start adapting today.
How to Create Email Marketing Flows That actually Drive Sales
Email marketing remains one of the most effective digital marketing tools available today. For businesses in Vancouver, BC, across Canada, and around the world, automated email marketing flows can generate consistent revenue while strengthening customer relationships.
